How do you identify what business to start or how to make money doing what you are most passionate about?  Today you meet Dean Del Sesto, one of my mentors. 

We talk about how you can be authentically yourself, the search for living a life of significance, and marketing and branding for the bootstrapping entrepreneur. 

Key Questions for the Young Professionals

What is my cause going to be within the things I’m doing? If I’m going to be working somewhere or starting a business, how can I integrate making a difference in the lives of people such that my business or my employment can become a mission and not a job?

Can you use your talents and abilities to make a difference while doing the things you love to do?

Don’t wait till you’re in your 50’s to consider these questions.  You are short changing yourself if you allow half of your life to go by before finding a way to live a life of purpose.

The Search for Significance

Many people have limiting beliefs that they cannot make a living doing their passions. What do you say to that?

You are going to have to face this sooner or later.  There will come a time where you believe you can make a difference or you want to make a difference.  Take action in those moments.

If you look at the biographies of every entrepreneur, there is a section that says “I wish I would have spent more time with my family.  I wish I had invested more in my relationships with others.”  Don’t let this happen to you.  Don’t become the person who looks back on the wife or husband you used to have, or the children you used to be close with.  Consider what the true value of life is, the moments you create and share with others.

Instead of focusing on the “how to” for monetizing your passions, focus on who you want to be as a person while doing the things you do.  You want to be caring, you want to be giving, you want to have an impact.  Then you can utilize your gifts to live an extraordinary life.

Be Authentically Yourself

The people who are truly happy and experience joy in their life are those who are not trying to be like someone else.  They have confidence in who it is that they are and rest in that.  The moment you can learn to stand in your own power and embrace your identity is the moment you can start living YOUR life, not the life you perceive others want you to live

Marketing & Branding for the Bootstrapping Entrepreneur

When on a tight budget, pick a few things that you can execute brilliantly.  Dean recommends investing in your website and business cards.

Video is the future. “The best time to plant a tree was 20 years ago.  The second best time is today” If you haven’t already embraced video, start today.

Favorite Comment From Dean

We always know there are certain things we can do that will move the needle of our life in some way. Even doing the wrong thing gets you closer to doing the right things.  Go ahead, mistake your way forward. Get moving on whatever is driving you.  Even if you go down the wrong road you will learn something.

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Dean’s Website

Video of Dean’s Speech “Building Yourself into a More Relevant, Compelling and Magnetic Brand”

Dean’s Book Shift Points

Veracity Colab

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